Initial phase allows the team to define the detailed integration work that will need to be performed in coordination with third party systems involved in the global solution’s architecture.

Demonstrate the feasibility of the solution with a defined scope (usually as a simplified pilot).

Advanced design and development of the system by Dentsu’s technical experts with the complete list of components, modules, interfaces and data to satisfy the specified requirements.

Deployment of the solution, interfacing to third parties and validating the end-to-end based on Dentsu’s expertise.

Control service and performance against agreed metrics set up via Dentsu’s service and support center.