Dentsu Tracking teams up with AIPIA, Smart Packaging Industry Association

Sep 2, 2020

As global interest in traceability for food and beverages grows, Dentsu Tracking is proud to announce its new membership as a supplier in the AIPIA (Active and Intelligent Packaging Industry Association). The membership with AIPIA as of summer 2020 brings new opportunities to integrate traceability in future smart packaging for food, beverages, and the pharmaceutical industries, among others.
Benjamin Phelip, Sales Director, Dentsu Tracking, said:

“Supply chain traceability landscape in the FMCG and Beverages sector is booming due to evolving consumer behaviour and regulations. This new membership as part of AIPIA gives us an important opportunity to share knowledge across brands and industries.”

Eef de Ferante, Executive Director of AIPIA, said:

“We are delighted to welcome Dentsu Tracking to the Virtual Congress program. It is an important example of how Smart Packaging can address mass market needs both technically and cost effectively. We hope it will lead to more implementations on this scale.”

Dentsu Tracking is excited to accelerate this transformation on scale, building on the company’s Europe-wide solution for FMCG (tobacco). The company’s solution featured in a previous article by the AIPIA, here and they will present this case as a Speaker at the AIPIA Virtual Congress on September 10th 2020.
Nicolas Mordacq, Business Development Manager, shared further insight on the Dentsu Tracking implementation and how it can affect smart packaging in the future.

“Smart packaging is a key tool to anchor different traceability data and make it easy for consumers to engage with the brand. This data can be used for brand supply-chain traceability, but also for consumer transparency. For example, brands are connecting with our technologies on pack to provide users with sourcing information, raw material and ingredient traceability, product care, and recycling information, and more”

Some AIPIA global members include CocaCola, Danone, Ferrero, GSK, Heineken, Henkel, Johnson & Johnson, JTI, L’Oreal, Mondelēz International, Pernod Ricard, and PepsiCo.

Our Business Development Manager, Nicolas Mordacq, will be talking in the AIPIA Virtual Congress about how Digital marking now tracks every pack of cigarettes in Europe, don’t miss it.


Dentsu Tracking
Dentsu Tracking is a brand of Dentsu Aegis Network. It is headquartered in Geneva, Switzerland. Core product and service solutions include traceability, security, industrial IT, business analytics, and supply chain digital transformation. On 21 December 2018, the European Commission appointed Dentsu Tracking as the sole provider to operate the central platform of an EU-wide traceability system.

The Active & Intelligent Packaging Industry Association is the only organisation dedicated to the advancement and implementation of Smart Packaging technologies. With a global membership in excess of 1800 companies, including Brand Owners, Packaging Manufacturers and Technology Developers, the AIPIA ecosystem represents every aspect of this new and exciting packaging sector. Since 2012 the Association has run a world class Congress in Europe and major Summits in China and the USA dedicated to increasing the understanding about the benefits of Smart Packaging and acting as a network for stakeholders, to increase knowledge, dialogue and cooperation.


Dentsu Tracking is a global leader in digital supply chain control solutions, allowing governments to get maximum visibility and control over highly regulated product markets. The solutions implemented by Dentsu Tracking are a proven international reference in fighting illicit trade and optimising tax collection. Dentsu Tracking is headquartered in Geneva, Switzerland, and a company of Dentsu International, which is a global leader in the digital economy with $9 billion turnover and registered on the Tokyo Stock Exchange.

For further information please contact:

Media / Press Contact
Dentsu Tracking, Geneva.